Make this skill yours.
Plan a measurable campaign with audience research, useful content, search intent, and clear performance analysis.
Your learning path
Audience and positioning
- Set a useful marketing objective
- Research the audience and buying situation
- Positioning and a credible value proposition
- Map the customer journey
Channels and content
- Search intent and keyword groups
- Landing pages and conversion clarity
- Content planning and distribution
- Email sequences and consent
Measurement and improvement
- Paid campaign structure and creative tests
- UTM tags and event measurement
- Campaign metrics and interpretation
- Campaign review and next experiment
Build something useful
Create a four-week course launch campaign with a landing page brief, content calendar, email sequence, and measurement plan.
What to expect
Twelve guided reading lessons, worked examples, practice worksheets, a subject knowledge check, and an applied project. Allow approximately 40 minutes per lesson, with additional time for your project. The first lesson is available as a free preview.