Make this skill yours.
Plan an online store around customer needs, reliable operations, useful merchandising, and measurable unit economics.
Your learning path
Offer and store foundations
- Choose a customer problem and product category
- Competitor research and differentiation
- Product selection and contribution economics
- Catalog structure and discoverability
Acquisition and operations
- Product pages with useful information
- Photography, variants, and expectation setting
- Checkout usability and order confirmation
- Inventory accuracy and reorder rules
Retention and improvement
- Fulfillment and exception handling
- Acquisition channels and experiment budgets
- Retention, support, and return learning
- Store launch scorecard and decision review
Build something useful
Prepare an online store launch plan with product pages, contribution calculations, an order workflow, and a test dashboard.
What to expect
Twelve guided reading lessons, worked examples, practice worksheets, a subject knowledge check, and an applied project. Allow approximately 40 minutes per lesson, with additional time for your project. The first lesson is available as a free preview.