An ecommerce offer should connect a reachable audience with a useful product outcome. Validate demand and alternatives before buying inventory.

Worked example

Audience: commuters carrying a laptop daily. Need: lightweight protection and easy access. Alternatives: existing bags and sleeves.

Put it into practice

Define a starting category and list the evidence you would gather before placing a stock order.

Check your understanding

• Explain the main idea in your own words.
• Compare your result with the worked example and identify any assumptions you made.
• Record one question or edge case to discuss with your instructor.

Connect this to your project

Prepare an online store launch plan with product pages, contribution calculations, an order workflow, and a test dashboard.

Keep the output of this activity in your project folder. You will use it when you review and present your final work.