Graphic design organizes a message for a particular audience and context. Define what the viewer should notice and do before choosing a visual style.

Worked example

Brief: invite new learners to a weekend workshop; primary message: practical skills; action: register by Friday.

Put it into practice

Write a short event brief identifying the audience, message, format, and most important action.

Check your understanding

• Explain the main idea in your own words.
• Compare your result with the worked example and identify any assumptions you made.
• Record one question or edge case to discuss with your instructor.

Connect this to your project

Design a small learning event identity with a poster, a social post, and a print-ready information flyer.

Keep the output of this activity in your project folder. You will use it when you review and present your final work.