A motion brief states the audience, channel, duration, and action. A short piece needs one main message that can be understood quickly.

Worked example

Brief: 15-second course announcement; vertical format; one benefit; start date; final registration action.

Put it into practice

Write a motion brief and identify which information can be removed without weakening the main message.

Check your understanding

• Explain the main idea in your own words.
• Compare your result with the worked example and identify any assumptions you made.
• Record one question or edge case to discuss with your instructor.

Connect this to your project

Create a 15-second course launch animation with a storyboard, kinetic type, purposeful transitions, and accessible end card.

Keep the output of this activity in your project folder. You will use it when you review and present your final work.